Hasbro shipped its first Marvel licensed product to mass retailers this week (see 'Marvel Inks Five-Year Pact With Hasbro').  Hobby retailers will receive it later.  The singing and dancing Itsy Bitsy Spider-Man plush launches Hasbro's new Spider-Man and Friends product line that targets the toddler crowd.

 

Although its license was announced as beginning in 2007, Hasbro also plans to release its Spider-Man: Origins action figure line before the holidays.