NASCAR Illustrated, the monthly full color magazine for NASCAR fans, has taken note of Betty Cooper's entry in a NASCAR race representing Team Lodge in Archie #572, which streets this week.  The coverage and related attention from NASCAR fans puts this book in the public eye in association with one of America's most popular spectator sports. 

The storyline puts Betty behind the wheel after Team Lodge's regular driver is lured to a rival team, with Archie and the gang as the pit crew.