John Coviello of Little Shop of Magic in
This is indeed good news, provided that Wizards is actually able to enforce its restrictions on distributors who choose to deal directly with the public, and deep online discounters.
It would appear that some manufacturers (such as
Another step in the right direction was Wizard's recent 'open at midnight' promotion which will allow us to sell the Morningtide at 12:01am on release date. I've been waiting for a long time to be able to do what movie theaters have done for years! The buzz around here seems to be positive so I look forward to reporting the actual results of the event once it happens. Kudos to Wizards on this one. Many companies talk about supporting the brick and mortar retailers, but very few put their best foot forward by encouraging customers to shop with us instead of 'Mr. Cheap-o-CCG's.'
Unfortunately while Magic remains one of the most devalued gaming products in our market, it still demands a considerable amount of manpower to promote. My Friday Night Magic events typically see between 30 to 45 people, some of them unruly, some of them obnoxious and a lot of them just plain rude. Worst thing is 80% of those attending only purchase a few dollars worth of sodas while hogging up table space until 1 or 2 in the morning. With results like these, it becomes harder and harder to justify the effort I put into these events when I could just as easily put my manpower to work on more lucrative endeavors.
Hopefully, this is all a step in the right direction. While they may be a minority, I still have a core group of Magic players that are loyal, well behaved and good spenders (God bless their hearts). I would love to prove to them that Magic organized play is here to stay in brick and mortar stores for years to come.
I suppose time and manufacturer's actions will tell.
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