Brooklyn-based rookie game company Better Indeed is launching Family Matters ($24.99), a new board game to promote family understanding and empathy, at the upcoming New York Toy Fair.  Designed for 2-7 players ages 7 and up, Family Matters facilitates self expression as players take turns driving the family car through the town, answering a wide variety of questions, and solving potential family disputes.

While board games in general are promoted (with more than a little justification) as something that can bring families together, the actual purpose of Family Matters is to get to know your family members better.  Designed with the help of child development experts, Family Matters is a game that is both fun and therapeutic.