British gaming company ProFantasy, which manufactures and markets a line of software products that enable gamers to create customized maps for fantasy or military games, has announced a very aggressive co-op advertising program.  The only thing that a retailer has to do is to fill out a one-page application and submit it, along with a rough ad concept, to ProFantasy.  Ads can run anywhere a retailer expects to attract customers including newspapers, magazines, mailers, flyers, whatever. 

Once a retailer submits the application for a coop ad, ProFantasy will promptly review the application and send it back with the indicated approved amount.  Then the retailer runs the ad, submits the receipt and ad tear sheet to ProFantasy, who then will issue a co-op credit for the pre-approved amount, good at any of ProFantasy's distributors.  Funds are limited, so retailers should act quickly.  Retailers wishing to apply should go to the customer service section of the ProFantasy web site (http://www.profantasy.com ) to download the program description and application.