
Sales have been strongest in the hobby channel, DiLorenzo said, adding, "[T]hat’s where we’ve sold the bulk of these. But we also see a lot going to casual toy/game stores as well."
Regional sales vary, according to DiLorenzo. "Strongest sales have been in Midwest and Western parts of the country, the rest of the country is about even," he said.
Hanabi won the prestigious Spiel des Jahres award last year (see "'Hanabi' Is 'Spiel des Jahres 2013'").