General Mills and Wizards of the Coast have announced a promotion that will put Neopets Collectible Card Game (CCG) cards in millions of cereal boxes starting this spring. The promotion involves three popular General Mills' cereals, Cocoa Puffs, Cookie Crisp, and Reese's Puffs. Each cereal box will contain one of five different free game cards featuring previously unreleased art and game play mechanics as well as a Virtual Prize Code that can be redeemed for a virtual Neopets' items at Neopets.com.
The only way consumers will be able to obtain the five previously unreleased Neopets cards in by purchasing Cocoa Puffs, Cookie Crisp and Reese's Puffs cereals. The cards can be added to regular Neopets decks and are very useful when playing the CCG. According to Christopher Erb, the brand manager for the Neopets game: 'The special cards we're producing for this promotion are going to be must-haves for the many fans who play the Neopets CCG.' Neopets.com is the world's leading online youth community with over 20 million members worldwide, who generate over 3 billion page views per month. WotC aims to tap into this huge audience of girls and boys with its Neopets CCG (see 'WotC Announces Neopets CCG').
