The licensing program for Avatar includes over 125 products in the toy, book, videogame, and apparel categories.  Toys from Mattel include a new feature, the i-TAG, which delivers special content when viewed with a Webcam.  Sideshow Collectibles has produced a line of collectible statues, maquettes, life-size busts and dioramas.  Gentle Giant and The Noble Collection will introduce new collectibles in 2010. 

Abrams’ The Art of Avatar was released in late November; HarperCollins has three children’s books and Avatar:  A Confidential Report on the Biological and Social History of Pandora. 

Ubisoft’s videogame release, James Cameron’s Avatar:  The Game will also be released in a limited edition with two 6” Mattel action figures that will not be available anywhere else. 

Marketing and promotional partners include McDonald’s, Coca-Cola, Panasonic and LG Mobile.