Disney is going Goth for the merchandise tied to Tim Burton’s Alice in Wonderland, according to an article in the Wall Street Journal. With merchandise at a wide range of price points, but centered in the Hot Topic mall chain, the movie tie-ins target an older audience than the typical Disney film.
Among higher end products, Stella McCartney will offer Alice jewelry in her boutiques, Tom Binns’ items (injcluding a $1000 “Smashing Time” tea party necklace) will be available in Macys stores, and Sue Wong Victorian-style frocks (up to $600) will be offered in Neiman Marcus, Saks Fifth Avenue, and other department stores.
The merchandise in Hot Topic, which replaced Twilight displays, is more moderately priced, of course, and includes apparel, jewelry, and accessories.
The music in the movie is also Goth-friendly, with Robert Smith of the Cure singing a song from the 1951 version of the film.
Fans of Burton's films are among the most loyal customers of movie merchandise, with his Nightmare before Christmas, which continues to move merchandise around the world, perhaps the film with highest ratio of merchandise dollars to box office collars of any film.

For 'Alice'
Posted by ICv2 on February 22, 2010 @ 1:15 am CT

MORE SHOWBIZ
Ten Speed Graphic Fall 2025 Catalog
July 11, 2025
Ten Speed Graphic has released its Fall 2025 catalog.
Michigan Ave., Chicago, July 5, 2025
July 11, 2025
We visited the POP MART store on a high-visibility stretch of Michigan Avenue in Chicago, Illinois on July 5, 2025.
MORE MERCH
The Acquisition, the Ownership Transition, Coming Changes, Supplier and Retailer Relationships
July 9, 2025
In Part 1, we talk about the acquisition process, the ownership transition, coming changes, and supplier and retailer relationships.
Plans for Comics, Approach to the Market, Handling Preorders, Diamond UK, Other Categories
July 9, 2025
In Part 2, we talk about Universal's plans for comic distribution, its approach to that market, handling preorders, Diamond UK, and other categories.