Because the store manager's favorite Star Wars character is Boba Fett, we decided to create a Star Wars display towards the back of the store. The life-sized Boba Fett standee is to catch the attention of shoppers and draw them towards the back where we placed a 'mountain' of Star Wars products. The sales idea this time is to mix older Star Wars merchandise the store had with the newer Episode II items. So, we placed older Boba fett toys next to Jango Fett, older Episode I destroyer droids with Episode II destroyer droids, older Star Wars trades with the latest comics. We were pleasantly surprised when customers and their kids even requested to pose and take photographs next to Boba Fett. Yipee! Happy customers equals more sales!
The concept of the Spider-Man display is to take into account the mega-advertised movie launch on May 3, 2002. Because there was rampant indiscriminate usage of the movie teaser posters and imagery (i.e. at bus-stops, shopping malls, bill-boards etc.), we decided that for greater visual impact and historical reasons, we had to be different. We therefore used unique Spider-Man banners and images that the store had accumulated in its past. Selective placement of long banners, window clings and products told the public that we carried 'Spidey' items way before the movie was filmed. Once inside, we created a large 'center-piece' display using a Spider-Man cutout that literally jumped out at the viewer. Around it we placed Spider-Man movie related products that sells.
Click here to see the First Prize Winner--Silver Snail in Toronto, Ontario.
Click here to see the Second Prize Winner -- Bookery Fantasy in Fairborn, Ohio.
Click here to see the Third Prize Winner--Wade's Comic Madness in Levittown, Pennsylvania.
Once again the staff here at ICv2 would like to thank all the retailers who participated in our contest, and our sponsors -- Topps, Wiz Kids, and Diamond, and prize sponsors Dark Horse and Ballantine Books.
This display contest is part of our big May Movie Moolah promotion. We're currently in May Movie Moolah Episode II. Click here to read all about it.