Bushiroad USA Inc. is planning to redesign the logos for its games for North America and will increase support for its tournament stores in 2015. The redesigned logos “will make new titles easier to identify in marketing,” Bushiroad CEO Takaaki Kidani said.
The increased support for tournament stores will take a number of forms. “We plan more recognition and campaigns for Official Tournament shops,” Kidani said. “Brick and mortar community is important for Bushiroad.” He added that player communities and fan groups will also be recognized and will be able to participate in special campaigns this year.
“As a company we wish to prioritize the smaller shops that host tournament leagues for the community,” Bushiroad USA Sales Manager Jonathan Lee told ICv2. “We wish to help them grow and in turn, have them help us grow as a company. In addition, we will be having more videos, photos, blogs, interviews, etc. of our players so that they are recognized by the public. This would include but is not limited to displaying winner information for our large scale events, displaying clubs and communities around the world, showing videos of our matches during events, and more.”
The company also announced Bushiroad Spring Fest (see “Bushiroad Reveals First Half of 2015 Schedule“), which provides regional level tournaments for North America, Asia-Oceania, and Europe for all three Bushiroad TCGs.
Additional game-specific support for Cardfight!! Vanguard includes a PR Card coupon promotion linked to store tournaments prior to the Spring Fest 2015 events (see “Bushiroad Plans New 'Cardfight!! Vanguard' OP”), and providing vinyl banners to Official Tournament stores (see “Bushiroad Accelerates ‘Cardfight!! Vanguard’ Release Schedule”).