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The game will be released by Looney Labs, through a partnership with 20th Century Fox and Gale Force Nine (see “'Firefly Fluxx'”). The game’s official description reads:
The promotional card will be available to retailers when they purchase a full display (six copies) of the game from distributors or Looney Labs. The promotion will include a 20-pack of “The Alliance” cards for free. Retailers only need to mention the promotion to receive the pack. However, the packs will be limited to one per store.
MSRP for the game is $20.00.
The street date is March 18.