Ending a year of speculation, Hasbro has announced that it will host HasCon, its own fan convention, September 8-10, 2017.  The event will be held in Hasbro’s home town, Providence, Rhode Island.  Hasbro had made moves toward such an event when it reserved several marks last year, including HasCon and HasbroCon (see "Hasbro Marks 'Hasbrocon'").

The event will feature previews of Hasbro‘s TV shows and movies, panels, Hasbro gaming competitions, and exclusive products, the company said, all around Hasbro’s brands, including My Little Pony, Magic: The Gathering, Transfomers, G.I. Joe, and more.

President of Hasbro Brands John Frascotti described the event.  "HasCon will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever," he said.