New Marvel Editor-in-Chief C.B. Cebulski (see "Alonzo’s Out, Cebulski’' In"), who started his new job on Tuesday, was immediately awash in controversy as a story broke on Bleeding Cool that he was acknowledging that he’d written for Marvel and other publishers in the mid-00s under the name Akira Yoshida while working as a Marvel editor.  "I stopped writing under the pseudonym Akira Yoshida after about a year," he wrote.  "It wasn’t transparent, but it taught me a lot about writing, communication and pressure.  I was young and naïve and had a lot to learn back then.  But this is all old news that has been dealt with, and now as Marvel’s new Editor-in-Chief, I’m turning a new page and am excited to start sharing all of my Marvel experiences with up and coming talent around the globe."

Much of Cebulski’s use of the pseudonym was for freelance writing while he was working at Marvel, a potential conflict that was prohibited.  He positioned Yoshida as a Japanese writer who’d spent time in the U.S. with his editors and in an interview with Newsarama at the time.  Among his work for Marvel were stories with martial arts themes and Japanese settings.  This has led to the accusation that Cebulski’s actions were "yellowface," generally used to refer to a non-Asian actor playing an Asian role.

Marvel was reportedly aware of Cebulski’s temporary double life prior to making him the new Editor-in-Chief, and confirmed this week that it is aware of the situation and that Cebulski did write for Marvel as Akira Yoshida, according to Variety.

Marvel must have expected that this would come out at some point, and made the calculation that it was not an issue that would be insurmountable.  Cebulski’s work in developing Asian talent also mitigates reactions; he has defenders on social media pointing to his help for Asian creators as a reason to forgive his use of the pseudonym.