For Barnes & Noble
Posted by ICv2 on January 8, 2018 @ 5:39 am CT
Non-book categories were the biggest problem, with declines in the gift, music, and DVD categories accounting for nearly half of the same store sales decline.
The 6.4% holiday season decline reflected an improvement over the dismal results in the company’s most recent quarter (ended October 28), which was down 7.9%, with same store sales down 6.6%.
The company has already outlined a turnaround plan, which focuses on reducing store sizes and cutting the number of SKUs it offers in secondary categories, renewing its focus on books (see "Barnes & Noble Cutting Toys and Games, Gift SKUs").
The stores aren’t the company’s only problem, with online sales declining 4.5% vs. the previous year; it’s becoming increasingly difficult for even strong retail brands to compete against the Amazon juggernaut. Amazon accounted for 44% of all e-commerce sales in 2017, according to a study by One-Click Retail, which tracks e-commerce sales using website indexing, machine learning, and proprietary software.
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