And Movie Theater Promotion Program
Posted by Betsy Gomez on January 19, 2018 @ 12:42 pm CT
DC is also teaming with National CineMedia (NCM) to help retailers run ads in their local movie theatres using co-op funds. NCM will tag a store in 15- or 30-second ads and place those ads in local movie theaters. Expenses can be submitted for a reimbursement of up to 50%.
DC recently shifted the release dates and final order cutoff for upcoming New Age of DC Heroes (formerly Dark Matter; see "DC Renames 'Dark Matter'") titles, aligning the titles with key events in "Metal" and making it possible to provide retailers with advance PDFs of the full issues before they reach FOC (see "Scheduling Changes for 'New Age of DC Heroes'").