DC Comics will take to the airwaves to promote the New Age of DC Heroes.  The publisher is airing two 30-second spots nationwide.  The first spotlights Damage, The Silencer, Sideways, and The Terrifics.  The second features The Immortal Men, New Challengers, The Curse Of Brimstone, and The Unexpected.

The expected reach for the campaign 40 million homes.  The ads will air on TBS, El Rey, Syfy, Adult Swim, TruTV, and TNT, as well as CWTV.com and the CW app during Arrow, The Flash, DC’s Legends of Tomorrow, Supergirl, and Black Lightning.  The ads will also run on Google, YouTube, Facebook, and Reddit.

DC is also teaming with National CineMedia (NCM) to help retailers run ads in their local movie theatres using co-op funds.  NCM will tag a store in 15- or 30-second ads and place those ads in local movie theaters.  Expenses can be submitted for a reimbursement of up to 50%.

DC recently shifted the release dates and final order cutoff for upcoming New Age of DC Heroes (formerly Dark Matter; see "DC Renames 'Dark Matter'") titles, aligning the titles with key events in "Metal" and making it possible to provide retailers with advance PDFs of the full issues before they reach FOC (see "Scheduling Changes for 'New Age of DC Heroes'").