“For Smash Up! we have two expansions a year, a spring and a fall. We're going to be doing World Tour Part 1 and 2. We're going to explore the seven continents of the world and make fun of them as Smash Up would,” said Todd Rowland, Director of Marketing at Alderac. “We're going to have groups like the Mounties and the Musketeers and Sumo. In between those, in the summer, we're going to have our World Tour event kit, where it will be an event kit for events in stores.”
There will be special card sleeves given away for participating, and the focus of the event kit will be to make sure the game covers all seven continents. So Alderac is making sure that fans will flock to the events. “For Antarctica, they'll get a special Penguins faction for participating. It'll be the only way to get the Penguins,” Rowland said. The exclusive faction is not the first, Alderac previously gave away a Sheep Faction to participants in an online survey. “The sheep were so popular.”
Also, during the year, we're planning to begin a two tipped spear where we're going to have our vanguards and envoys, which we are now teamed up with, having special kits to run demos and run things at stores that will equip them with all sorts of materials to promote the events and to get more people involved.” Rowland said. “We're also going to provide the retailers themselves with a kit that will focus on their needs and things they can do as a store to promote the game or education on the game and as well some goodies they can give away.”
Smash Up! Oops You Did it Again releases in September (see “'War Chest,' 'Expansions for 'Mystic Vale' and 'Smash Up'”).
