Seeking Alpha). Sales declined 2.5% overall in the quarter, with same store sales down 1.4%, the lowest same store decline since Q4 of fiscal 2016. Book sales were down 3% and non-books were up 1.9%, behind that improvement in the toys & games category, as well as better gift and café sales.
The positive sales trends, the shutdown of Toys ‘R’ Us, the importance of the kids market make Toys and Games a “strategic category” for Barnes & Noble, according to Chairman Len Riggio in the call.
The sales numbers were a lot better than the previous quarter, during which overall sales were down 6.9%, with comp store sales down 6.1%, non-book categories down 3%, and books down 7% (see "Barnes & Noble Sales Just Keep Going Down").
Profitability also improved, from a $52.2 million operating loss in the year ago quarter to a $26.8 million operating loss in Q2 2018. After interest and taxes, the loss was $27.4 million for Q2 2018. With a sales decline, the company had to improve profitability by cutting expenses, which it did aggressively in the quarter.
The company says it is expecting positive same store comps in the holiday quarter, which would be quite an accomplishment. Factors behind that guidance include favorable year over year comparisons, a national ad campaign (broadcast, movie theaters, and digital), a strong publishing schedule, and strength in non-book categories toys & games and gifts.
There’s a lot going on at Barnes & Noble these days. In addition to the challenges of having stores that are too large and fighting mall traffic trends, there’s the ongoing litigation with its former CEO (see "Barnes & Noble Countersues Fired CEO") and acquisition talks (see "Barnes & Noble Looking at Purchase Offers").
Meanwhile, the Wall Street Journal has revealed that the B&N suitor with whom a sale fell apart after a key meeting with the fired CEO was British book-and-stationery retailer WH Smith PLC.
B&N has a history of underperforming vs. expectations. With a relatively positive quarter under its belt (a beat on profits, a miss on revenues), it will be interesting to see if the company can meet the sales expectations its set for itself for the holiday season.
As Book Declines Slow
Posted by Milton Griepp on November 21, 2018 @ 5:35 am CT
'Ralph' Threepeats in a Weak Domestic Market
December 9, 2018
The big box office news this weekend didn’t happen in the fallow North American market where a re-release of Schindler’s List was the only new entry with over 1,000 locations, rather it took place in the Middle Kingdom where Warner Bros. debuted its DC Comics-based Aquaman , which posted the fourth best opening ever for a superhero film in the Middle Kingdom.