Japanime Games has spent the last year developing a marketing plan to provide better service and information for distribution, retail, and consumer channels. In the fall the publisher introduced the Japanime Partner Store program with the goal of bringing fans and volunteers to local stores to facilitate events and run demos of titles from the Japanime catalog. Japanime will offer support to participating stores with giveaways for event attendees and special bundles retailers can purchase through their preferred distributor. Bock will be the point person for interested retailers and volunteers to organize events.

Bock has a background in photography. He graduated from Purdue University with a BA in Visual Communications Design and a minor in Creative Writing. He has run a photography business for many years.