FYE is building a line of exclusive cereal, candy, and energy drinks, one part of its last-ditch strategy to rotate away from its core packaged media business to collectibles and other growth areas (see "Trans World Posts Q1 Loss of $7.8 Million").
This week, Konami announced that it has licensed a line of exclusive Yu-Gi-Oh!-branded cereal and chocolate bars for fye, which will be sold alongside exclusive Yu-Gi-Oh! apparel.
The Konami announcement follows a similar announcement from Topps last month, in which it revealed that it had licensed an exclusive line of cereal, chocolate bars, and energy drinks for fye. The collection extends to apparel and collectibles.
Other fye cereal exclusives include FunkO's tied to a variety of licenses, Bob Ross, Breaking Bad (marked down), and Marvel (marked down).
Licensed Cereal, Candy, Energy Drinks
Posted by Milton Griepp on June 7, 2019 @ 8:48 am CT
MORE MERCH
Due to Porn URL
November 13, 2024
The five Wicked dolls recently given a "stop sale notice" by Mattel due to the accidental inclusion of the URL for a porn site on the package are selling at impressive prices.
Orland Park, IL on November 11, 2024
November 12, 2024
ICv2 visited the Barnes & Noble store at 160 Orland Park Place, Orland Park, Illinois 60462 on Monday, November 11, 2024.
MORE NEWS
To Produce New Comics Based on Classic Manga and Anime
November 14, 2024
Mad Cave Studios will create new stories set in the world of the classic anime and manga franchise.
An ICv2 Retailer Resource
November 14, 2024
This ICv2 calendar tracks the release dates of Pokemon TCG sets published by The Pokemon Company International.