A group of minority game makers, organized by the Black Game Makers Association and Cards For All People, have created an open letter to big box retailers urging resources and inclusion for game makers of color.  The more than 40 signers demand that retailers "commit to diversity, equity, and inclusion," and ask that they commit to five specific actions:

  1.  Provide the same opportunities for buyer engagement as are afforded to non-minority owned brands such as Hasbro, Mattel, Asmodee and Spin Master.
  2.  Create dedicated shelf space for businesses that make products catering to people of color, women and LGBTQIA+ people.
  3.  Create programming that helps buyers learn about diverse products and communities they have little to no knowledge of.
  4.  Strengthen their existing commitments to our communities beyond cultural holidays and advertising.
  5.  Set a measurable, quantifiable financial investment goal and ensure transparency in reporting to demonstrate accountability to customers.

"Together, we are 49% of the US population yet the big game manufacturers do not make products for us and the retailers do not do business with us," Cards For All People co-founder Jay Bobo said of the need for change.

"Lack of representation in this sector of American business is why we started BGMA," Black Game Makers Association CEO Lamont A. Harrell II said.  "Initiating this sort of dialogue to bring resources and education for both entrepreneurs and corporate entities will undoubtedly affect all members of the game community."

The group cited Target as a positive example of inclusion in game merchandising.  "Our business with Target is an example of what inclusion looks like in the game space, Cards For All People co-founder Latesha Williams said.  "Their resources for minority-owned businesses to learn and dialogue with buyers and executives have helped cultivate a relationship between Target and Cards For All People that creates revenue and inclusion simultaneously year-round, not just during Black History Month."


  • AUXGOD: Music Battle Card Game
  • Play Black Wall Street
  • Millennial Toons
  • Latino Card Revoked
  • Angry Moms
  • Pull Your Card
  • Black Card Revoked
  • Tragos
  • AZN Flush
  • The 1998 Deck.
  • Got Bars? The Lyric Trivia Game
  • KeepWOL (Keep Wondering Out Loud) Board Game Brothas
  • Fam Foolery
  • G.O.A.T (The Greatest of All Time)
  • Design Eye
  • Last 2 Standing
  • STACK'EM Cards
  • The War On Love
  • Magnobrain
  • SawseGames
  • Stack Em
  • Rhyme Antics
  • Brilliant or BS
  • Trap Spelling Bee
  • Girls Night Out
  • University of Dope
  • Discretion
  • Factions
  • Election Day The Game
  • Verified (The Game)
  • Hillman: The Game
  • Winsults
  • Hip-Hop Charades
  • Trading Races
  • Shapes Design Company
  • Darker Hue
  • Remember This!?!
  • The Rules 4 Life
  • Full Disclosure the Dating Game
  • 7 & 7 by Times Infinity Games
  • Darker Hue Studios
  • Unpossible Game Labs
  • Campus Card Games


  • Black Game Makers Association
  • Game Manufacturers Association