Amazon will begin displaying business name and address for all third party sellers in the U.S. on September 1, the company told its sellers earlier this month.  The change may help tame some of the more destructive elements of Amazon’s third party marketplace.  Companies trying to track the source of counterfeit games and other products will now have another tool to identify the source.  And enforcement of Minimum Advertised Price policies will also get easier for companies trying to enforce discount limits online.

Amazon is also taking its own steps to crack down on counterfeiters, announcing last month that it was establishing a Counterfeit Crimes Unit, composed of former federal prosecutors, experienced investigators, and data analysts, dedicated to pursuing civil litigation against bad actors, working with brands in joint or independent investigations, and aiding law enforcement worldwide in criminal actions against counterfeiters.