Two mid-sized comic publishers have extended their returnable programs for comic stores, helping to cut risk as retailers continue to battle the challenges of selling comics during the COVID pandemic. BOOM! Studios announced Thursday that it would make all comics shipping September 2 through December 30 fully returnable via affidavit for retailers enrolled in the BOOM! Guarantee program. The program was initially announced in 2017 as a promotion for select titles (see "BOOM! Offers Retailers ‘Guarantee’ Program"); BOOM! has expanded the program during the pandemic to apply across its line.
Dynamite Entertainment’s program began in March (see "Dynamite Taking Returns") and is now being extended (again) to include comics through August 31 Final Order Cutoff and September 23 on-sale.
As Retailers Continue to Face Challenges
Posted by Milton Griepp on August 21, 2020 @ 2:19 am CT
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