Despite widespread retail store shutdowns due to Covid, U.S. book sales were up 8.2% (in units) over the previous year in 2020, according to The NPD Group. Increased time at home for both kids and adults was the biggest driver, along with a superheated political environment.
The need to educate kids at home (and occupy their time) drove the fastest-growing category, juvenile non-fiction. Juvenile fiction was up 11%, with kids graphic novels definitely contributing; Dav Pilkey’s Dog Man: Grime and Punishment was the #3 book bestseller in the U.S. in 2020.
Juvenile fiction made up one-third of all the U.S. book market growth in 2020.

Everybody Was at Home
Posted by Milton Griepp on January 8, 2021 @ 2:18 am CT

To discuss this article and view comments, you must be an ICv2 Pro subscriber. Register now or sign in.
MORE COMICS
From Marvel Comics
January 25, 2021
Marvel Comics celebrates Black History Month with variant covers by Ernanda Souza.
From Marvel Comics
January 22, 2021
Marvel Comics has released teaser images for the upcoming project Heroes Reborn.
MORE NEWS
Announces 'Warlord CCG 20th Anniversary Celebration Pack'
January 22, 2021
Alderac Entertainment Group announced Warlord CCG 20th Anniversary Celebration Pack , a direct sale pack, for release this summer.
Geek Showbiz Round-Up
January 22, 2021
More Hollywood news has rolled in, and it's time for a round-up.