VIZ Media has hired Laura Takaragawa for the newly created position of Vice President Consumer Products and Promotions, the company announced. In her new position, Takaragawa will manage licensed merchandise & collaborations, interactive/digital games, location-based engagement, and promotions across all properties. She will report to Senior Vice President – Animation Brian Ige.
Takaragawa has had nearly a decade in licensing and consumer products positions, including Vice President - Licensing at Sanrio, Vice President – Consumer Products at National Geographic, and most recently, Head of Licensing, Netflix Consumer Products.
"Her vast experience in cross-platform licensing and brand storytelling, combined with her content knowledge and passion, make her the ideal leader for this role," VIZ Chief Marketing Officer Brad Woods said of the hire.
Formerly at Netflix, National Geographic, Sanrio
Posted by Milton Griepp on March 5, 2021 @ 3:46 am CT
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