Macy’s and WHP Global, owner of the Toys 'R' Us brands, are collaborating on an online Toys 'R' Us store and to establish Toys 'R' Us stores-within-a-store at 400 Macy’s stores, rolling out in 2022. The Toys 'R' Us in Macy’s stores will feature dedicated sections by age, interest, and category, with interactive experiences and activation centers.
The online Toys 'R' Us is featured on the Macy’s home page and is integrated with the Macy’s site. We found a substantial selection of the key Asmodee evergreens, including Catan, Ticket to Ride, Pandemic, and Carcassonne. The site offered Gloomhaven, but no Wingspan. While Dungeon Mayhem was offered, there were no Dungeons & Dragons or Magic: The Gathering products, also from Wizards of the Coast.
WHP Global, which also owns Anne Klein and Joseph Abboud, acquired Toys 'R' Us earlier this year after Tru Kids Inc. closed its U.S. stores see "Toys ‘R’ Us Brands Sold Again").
In 2022
Posted by Milton Griepp on August 23, 2021 @ 3:49 am CT
MORE GAMES
Over Rights to Webcomic, Game
January 23, 2025
Alex Norris and Golden Bell have settled two lawsuits over the rights to Norris’s webcomic, and to games and other products based on it.
Kingswood Games Pushes Back Fulfillment and Release Dates
January 23, 2025
Kingswood Games has pushed back their fulfillment and release dates for the reboot of Warlord CCG.
MORE NEWS
In Wake of Diamond Chapter 11
January 23, 2025
BOOM! Studios is accelerating its move to Penguin Random House from Diamond Comic Distributors for Direct Market distribution in the wake of "recent industry developments."
First Half of Six-Part Event to Roll Out in April
January 23, 2025
The first three episodes of the six-part event will roll out across three titles in April.