Under the program, brick and mortar retailers sell a select assortment of games from participating publishers with a second identical game available to the customer at 50% off to be donated to Toys for Tots. The scaled-down program being administered by Gnome includes seven publishers to date, who will sell directly to retailers and offer price support for the program by selling a second game at half off the normal wholesale price for every full price game purchased by the store. Distributors are not involved.
Publishers supporting the program are:
- AMIGO Games
- Asmodee
- Atlas Games
- Grampa Beck's Games
- DevirGames
- HABA USA
- Prolific Games