GAMA plans to expand its holiday gift program, piloted in 2020 (see "GAMA Launches Toys for Tots Promotion"), this year, the organization announced. The program allows customers buying games at local game stores during the holiday season to buy a second copy of the same game at 50% off and have it immediately donated to the local Toys for Tots. The program is supported by publishers that provide the games at 50% off wholesale to participating GAMA retailers.
GAMA is launching the program earlier this year in order to build on the success of the 2020 program, which had nearly 20 publishers, dozens of stores, and hundreds of consumers participate. It is currently soliciting publisher participation, and will begin collecting sign-ups from retailers that want to participate on April 30. The in-store program is expected to run from November 1 to approximately December 10.
The program will once again have a unified marketing campaign, logo, and theme coordinated by GAMA.

A Game on Every Table with Toys for Tots
Posted by Milton Griepp on April 16, 2021 @ 3:34 am CT

MORE GAMES
Showbiz Round-Up
June 30, 2025
This summer is a hot one for Hollywood news. Time for a round-up!
Column by Scott Thorne
June 30, 2025
This week, columnist Scott Thorne discusses sales on the Final Fantasy set and his experience with Games Workshop's policies on breaking release dates.
MORE NEWS
Now with Retailer Supplier Directory
June 30, 2025
ICv2 has released the 2025 issue of Internal Correspondence Annual , which now includes a directory of distributors and publishers that sell to retailers.
Expanding Move into Collectible Merch
June 30, 2025
Alliance Entertainment is moving to expand its move into collectible merchandise after hiring seven former Diamond Comic Distributors staffers.