Games and Puzzles Supercategory Up 23% Since 2019
Posted by Milton Griepp on January 31, 2022 @ 3:44 am CT
This is the second big year for the overall toy category, which was up 16% last year (see "NPD Releases Annual Pre-Toy Fair Report").
Ten of NPD’s supercategories had growth in 2021, and all of them had positive growth vs. 2019. The 23% two-year compound annual growth rate for games and puzzles was second only to "explorative and other toys," which grew 24%.
Top properties in the toy business in 2021 were Pokemon, Barbie, Star Wars, L.O.L. Surprise, Fisher-Price, Marvel Universe, Hot Wheels, Nerf, LEGO Star Wars, and Little Tikes.
With Their Latest Round of Banned and Restricted List Updates
December 4, 2023
Wizards of the Coast updated their banned and restricted lists for Magic: The Gathering on December 4, 2023.