Crunchyroll has acquired longtime anime, manga, and merch ecomm retailer Right Stuf, the companies announced.  Right Stuf CEO Shawne Kleckner and the Right Stuf team will join Crunchyroll’s Emerging Businesses division, led by Terry Li.

Right Stuf has been selling anime and anime-related products since 1987 from its headquarters in Iowa. The company made an early move to ecommerce, and is now one of the largest online retailers of manga and anime products. Right Stuf also releases anime home video products under its own label.

"For 35 years, Right Stuf's mission has been to connect anime fans with the products they love," Kleckner said.  "Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before."

Anime streamer and distributor Crunchyroll has been absorbing Funimation after Crunchyroll’s acquisition by Funimation parent Sony (see "Funimation Streaming to Disappear").