After 15 years of pricing most of its manga at $9.99 per volume, VIZ Media is raising the MSRP to $11.99 for both new series and new volumes of ongoing series, starting in January 2024, according to listings on e-commerce sites.
A check of prices on the Amazon and Barnes & Noble websites shows volumes of Shonen Jump titles and other series that would typically be priced at $9.99 are listed at $11.99 after January 1. That’s the case with My Hero Academia, for instance, with Vol. 36 listed at $9.99 in December 2023 and Vol. 37 at $11.99 in March 2024. The price holds for new series as well as new volumes of existing series.
That’s still less than most publishers. Currently a standard volume of manga (not an omnibus or special edition) costs $12.99 for Kodansha Comics titles, $13.00 for Yen Press, and $12.99 to $14.99 for titles from Seven Seas Entertainment.
And VIZ has held the line for 15 years. In 2009 they increased the price for Shonen Jump and Shojo Beat manga, which had been $7.99 and $8.99 respectively, to $9.99, making that the standard price for a typical volume of manga.
ICv2 reached out to VIZ for comment but had not received a response by press time.
After Holding the Line for 15 Years
Posted by Brigid Alverson on June 16, 2023 @ 7:30 pm CT
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