After Giving Away 137,000 Free Copies of 'Unnatural Order' to Retailers in September
Posted by Brigid Alverson on October 5, 2023 @ 10:17 am CT
Beyond Real #1 will also have net-priced, open-to-order variant covers by Jorge Corona, Luana Vecchio, and Fabiana Mascolo.
Vault made the standard cover of Unnatural Order #1 free to retailers in order to boost awareness of the series (see “Vault Gives Away 137,000 Comics”). That issue will go on sale on November 1.
In making the announcement, Vault referred to “the free-to-retailer model,” and in an accompanying statement, CEO & Publisher Damian Wassel said, “This model has the power to change how the comic book market works, and to tip the balance of power in favor of the retailers and their loyal customers who hold this business together. It dramatically expands the readership for Vault’s creators and catalog, and it also gives readers something cool and exciting. All of a sudden, it’s that much easier to find their favorite new Vault series.”
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