WHP Global, the parent company of Toys"R"Us, has partnered with Go! Retail Group to launch new Toys'R'Us stores.

Toys"R"Us will have new flagship stores coming in the U.S. starting in 2024 through Go! Retail Group.  Since 1993, Go! Retail Group has run the largest fleet of pop-up stores in the world.  The new stores will be located at prime locations that complement the Toys"R"Us shops found in Macy's stores across the nation (see "Macy's Expanding Toys 'R' Us") and offer customers the hottest toys on the market.

"With over 30 years of experience in all 50 states, our focus will be to do what we do best," said Gideon Schlessinger, CEO of Go! Retail Group.  "(We will) provide valuable brick-and-mortar logistics and operational excellence to this iconic brand."

Also, Toys"R"Us stores will be opening on cruise ships and at airports.  The first Toys"R"Us airport shop will open in November at Dallas Fort Worth International Airport, the second busiest airport in the world according to 2022's statistics.  It will be operated by Duty Free America.

"Since acquiring Toys"R"Us, we have increased our global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai, and Mexico," said Yehuda Shmidman, Chairman and CEO of WHP Global.  "We now have over 1,400 stores and e-commerce sites across 31 countries, and as we head into 2024, we are excited to bring Toys"R"Us to consumers everywhere, whether you're visiting one of our stores at Macy's, at our flagships, in an airport, or onboard a cruise ship."