Diamond Comic Distributors parent company Geppi Family Enterprises is launching a new direct-to-consumer initiative, FandomWorld, that will allow the general public to purchase items directly from their website. The initiative includes an affiliate program that allows retailers to generate referral links and receive 10% of the sale price, in Diamond account credit, for any qualifying purchases made through those links. FandomWorld handles all fulfillment, including customer service, returns, and exchanges.
The program is focused on collectibles, apparel, and other merch, although comics may occasionally be offered. Initial offerings include limited-edition Comic-Con toy exclusives and a selection of previously solicited, in-stock merchandise. Most of the items offered through FandomWorld will also be available to retailers via Diamond's daily New To Order e-mails, but some pre-order exclusives may not. Most products will be sold for full price, except for occasional sales.
GFI is launching the initiative at Comic-Con International in San Diego, and the Diamond booth will spotlight an array of products available through FandomWorld, many of which have already been made available to retailers.

Retailers Can Participate Via Affiliate Links
Posted by Brigid Alverson on July 24, 2024 @ 5:28 pm CT

MORE COMICS
Shop Talk, May 2025
May 31, 2025
All this and more in Shop Talk, our roundup of comic and game store news.
With Work by Kazu Kibuishi, Becky Cloonan, Vera Brosgol, More
May 31, 2025
The anthology showcases work by a number of creators, including editor Kazu Kibuishi, Vera Brosgol, Becky Cloonan, and others.
MORE NEWS
New Pirates League Store Qualifier Events Update
May 30, 2025
Bandai has announced that they've updated their Pirates League Store Qualitfier events for One Piece CG .
New Trick-Taking Game from CrowD Games and Korea Boardgames
May 30, 2025
CrowD Games will release Stella Quest , a new trick-taking game by Korea Boardgames, into retail.