This year was the company's 25th anniversary as a comic publisher. Looking forward, IDW Director of Design Nathan Widick took on a rebrand aiming to "redefine the entire identity of IDW from the ground up" with a logo that "represents the energy and innovation within the company."
Said Aub Driver, Director of Marketing, "As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look—it's a signal of our renewed commitment to creativity and storytelling. With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be."
Added Davidi Jonas, CEO/Publisher, “It represents our commitment to originality and excellence as we continue to lead in the comic book industry and underscores our resilience and readiness to adapt in a rapidly evolving entertainment landscape." The Jonas family backstopped a funding round earlier this year (see "IDW Raising Money in Private Placement"), and the most recent quarterly results were positive, a change from previous recent losses (see "IDW Posts Quarterly Profit").
The new logo will appear on IDW publications beginning in 2025. The new design has already been met with mixed to negative reaction among fans and professionals, some of whom perceive the logo to read "ID" (or "UD") instead of "IDW."
