DC toys are currently produced by Spin Master and McFarlane Toys.
"We look forward to leveraging our Mattel Playbook approach to brand management, product design, and innovation to bring DC's popular characters to life across all channels," Mattel SVP of Entertainment Partnerships Nick Karamanos said in a statement accompanying the announcement.
Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products, emphasized that expressions of the characters from across media will be available for Mattel products. "Our collaboration with Mattel will lead to all-new offerings celebrating DC’s rich legacy and future storytelling across publishing, animation, TV, and film," he said. "Every story and character, from Batman, Superman and Wonder Woman's heroics to The Joker and Harley Quinn's troublemaking, [is] prime inspiration for a new partnership that combines the power of Mattel and the global appeal of DC."
The agreement expands the relationship between Mattel and Warner Bros. Discovery, which includes Harry Potter, FRIENDS, Seinfeld, Ted Lasso, and more across the preschool, plush, dolls, vehicles, games, and novelty toy categories.
