Jim Crocker of Modern Myths, Inc. in Northampton, Massachusetts read Bill Jemas' comments regarding Double Take overprinting their upcoming titles (see "ICv2 Interview: Double Take's Bill Jemas, Part 1") and had this to say.
Hunh. Apparently, not loving underprinting the way Jemas does is an IQ test not only for retailers, but, retroactively, for publishers! Who knew, right?
Oh jeez, sorry, I have to go and sell the 5th printing of this Marvel comic to a new reader who just discovered it.
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.

'IQ Test.'
Posted by ICv2 on July 6, 2015 @ 10:30 pm CT

MORE COMICS
Skybound's Fifth Miniseries Based on Classic Horror Movies Launches in August 2025
May 13, 2025
The fifth Skybound miniseries based on classic movie monsters will launch in August 2025.
Over $2 Million Decline in Two Months
May 13, 2025
The net worth of Diamond Comic Distributors has declined over $2 million in the last two months.
MORE TALK BACK
'How Would You Deal with This?'
April 15, 2024
Ralph DiBernardo of Jetpack Comics shares his frustrations on street release dates being ignored and the lack of consequences.
'We Need More Long-Term Thinking.'
November 30, 2023
In this Talk Back, Allen Berrebbi, Director of Business Development for Big Bang Comics, comments on the current state of the Direct Market and offers a couple of suggestions to help save it.