'Forces' Customers to Mass
June 12, 2007
Andrew Iwamasa of Collector's Corner in Midland, Michigan saw the article on the Wizards of the Coast Star Wars CMG exclusive for Target, and feels that the effect is to force hobby channel customers to buy at a mass market retailer.
'Dawn of Defiance'
June 11, 2007
WotC plans to reinvigorate its Star Wars RPG with a new campaign, Dawn of Defiance that will be previewed at GenCon Indy.
On the Gleemax Business Model
June 10, 2007
In Part 2 of this three part interview, we talk about the Gleemax business model.
On Gleemax and New Hobby Gamers
June 10, 2007
In Part 3 of this three part interview, we talk about how Gleemax can be used to recruit new gamers.
Online Destination for Hobby Gamers
June 10, 2007
Wizards of the Coast has unveiled ambitious plans to construct a 'next generation' online home for strategy and hobby gamers.
'Battle of Hoth Scenario Pack'
June 7, 2007
WotC is providing Target with an exclusive 17-piece non-randomized Battle of Hoth Scenario Pack (MSRP $59.99).
On Hobby Gamers and the Gleemax Target Audience
June 10, 2007
In Part 1 of this three part interview, we talk about hobby gamers and the Gleemax target audience.
Over 'CSG' Patent
June 3, 2007
WizKids has filed suit against Wizards of the Coast seeking a declaratory judgment that will invalidate WotC's 'CSG' patent.
For its CMG and RPG
May 24, 2007
Wizards of the Coast announced its line-up of Star Wa rs products for the rest of 2007.
'CSG' Is a 'Generic Term'
May 23, 2007
Loren Greenwood, CEO of Wizards of the Coast, responded to questions posed by ICv2.
