More Than a Million
August 12, 2007
Bungie Studios has announced that it has received over one million pre-orders for Halo 3.
To Target Casual Gamers
August 12, 2007
Hasbro has formed a far-reaching alliance with Electronic Arts through which EA will create digital games based on Hasbro board games.
Out on October 30th
August 5, 2007
Sony has announced the October 30th DVD release of the highest grossing film of the year so far, Spider-Man 3.
Revamped Buffy Line, and Stargate Atlantis
August 2, 2007
At the San Diego Comic-Con Diamond Select Toys showed off a wealth of new items for 2008.
'The Dark Knight' Cited for '08
July 16, 2007
Mattel CEO Robert Eckert cited potential sales from toys based on The Dark Knight and Speed Racer as reasons for optimism for 2008.
The Universe and Beyond
July 1, 2007
Warner Brothers signed a multi-year deal making Mattel master toy licensee for the entire DC Universe.
For Marketing to Children
June 28, 2007
The Campaign for a Commercial-Free Childhood, a Boston-based advocacy group which seeks to 'counter the harmful effects of marketing to children' has asked the Federal Trade Commission to investigate the marketing of Transformers , a PG-13 movie, to children.
Until Early 2008
June 25, 2007
The new Transformers Animated series has been delayed until early 2008.
From Fantasy Flight
June 24, 2007
This October Fantasy Flight Games is releasing Beowulf: The Movie Board Game (MSRP $34.95).
Plus Cranium CFO
June 21, 2007
Corgi International Ltd. has announced a number of new licenses including its appointment as worldwide master licensee for the Exodus CGI animated film Igor.
