Sets New Wednesday Record
July 12, 2007
Warner Bros.' Harry Potter and the Order of the Phoenix set a new record for a Wednesday opening.
Producer Confirms
July 10, 2007
Laura Ziskin, who produced the first three Spider-Man movies, said ' The one thing we have answered definitively is: There will be more Spider-Man movies.'
'Transformers' Sets First Week Non-Sequel Record
July 8, 2007
Paramount and Dreamworks' Transformers finished off a great opening week by easily taking the box office crown.
Only Four Promo Partners
July 8, 2007
Fox's marketing for The Simpsons Movie is the most modest 'major' campaign of the summer.
'Ratatouille' Tops Willis' 'Die Hard'
July 1, 2007
The animated rats of Pixar's Ratatouille easily spoiled Bruce Willis' return to the screen as the blue collar cop John McClane.
For Marketing to Children
June 28, 2007
The Campaign for a Commercial-Free Childhood, a Boston-based advocacy group which seeks to 'counter the harmful effects of marketing to children' has asked the Federal Trade Commission to investigate the marketing of Transformers , a PG-13 movie, to children.
King Chiller Breaks Horror Curse
June 24, 2007
Evan Almighty , the religious-themed comedy sequel to Bruce Almighty , topped the weekend box office with an estimated $32.1 million.
New TV Series Sheds 'Amazing' Title
June 21, 2007
Sony's new Spider-Man cartoon, which will debut on the Kids' WB this fall, will be known as Spectacular Spider-Man.
Hasbro to Debut Figure at SDCC
June 20, 2007
Hasbro is producing a limited edition Stan Lee Action Figure ($14.99) as part of its Marvel Legends series.
A Sequel Leads Again
June 17, 2007
Fantastic Four: Rise of the Silver Surfer topped the weekend box office with an estimated total of $57.4 million.
