Oversaturation a Bigger Problem
May 10, 2004
Corbit Wilkins of Captain Comics in Boise, Idaho saw our coverage of variant covers and feels that there are more important factors that can affect sales.
Recent Events Worry Some
May 9, 2004
A recent spate of variant covers by the Big Two comic publishers is causing concern in some quarters that the increasing use of the technique is a trend that will end badly.
Variants Are the Symptom, Not the Cause of Collector Mentality
May 9, 2004
Dark Horse doesn't use very many variant covers; Marketing Manager Jeff Macey told us he thinks variants took the rap for bigger problems in the 90s comic bust.
Variants 'Like an All-Sugar Diet'
May 9, 2004
Marvel President of Publishing Gui Karyo defended marketing based on collectability, but doesn't feel it contributes to long-term growth.
Wants Creators to 'Knock It Off' on Variants
May 9, 2004
Image Publisher Erik Larsen told us he is going to discourage the use of variant covers at his company, but that ultimately, creators rule.
Variants Boost Sales, Attract Interest
May 9, 2004
DC Vice President--Direct Sales Bob Wayne shared the numbers that motivate variant cover use and denied 'plotting' to win sales race.
With Jay Franco & Sons
May 6, 2004
Marvel has announced that it's consolidating its licenses in the domestics category with Jay Franco & Sons, Inc.
Life-Size Superhero Environment
May 5, 2004
True Adventures Ltd. has announced that it will produce True Heroes , a new superhero event inspired by Upper Deck's Marvel TCG , at GenCon Indy in August.
Needed To Know Earlier
May 5, 2004
Sara Grey of Mira Mesa Comic Gallery in San Diego, California saw our article on some of the upcoming marketing support for Free Comic Book Day and had this comment.
Here's How To Take Advantage
May 6, 2004
We received the note below from Andrew Lis of Marvel, who saw the Talk Back comment from Sara Grey, and wanted to make sure that we knew how Marvel's order cycle works and how it might help with the problem she described.
