Marvel's no reprint policy was on retailers' minds again this week with the news that Amazing Spider-man #36, which is selling very rapidly coast-to-coast, will not be reprinted as a stand-alone issue but will instead by re-issued as part of a Marvel Must-Have book in December.

We've continued to receive comments on Marvel's Walmart program from pop culture stores. This is the fourth such series of comments we've published.

When asked at its Wednesday press conference this week whether Marvel would be able to get its books on schedule, Marvel's editorial management expressed confidence.

In response to ICv2's question about Marvel's Walmart program at the Marvel press conference today, Marvel President Bill Jemas revealed that at least six million Ultimate Spider-Man #1 's are already in print.

Marvel has decided to reprint Amazing Spider-man #36 as part of a 96-page Marvel Must-Have #2 along with Hulk #34 , Daredevil #26 , and X-Men Evolution #1 .

At Marvel's Wednesday press conference Editor-in-Chief Joe Quesada announced that the publisher would begin a monthly hardcover program in March of 2002.

The retailer response to our coverage of Marvel's Wal-Mart program has been strong, and is still coming in.

Retailers have continued to send us their comments on Marvel's reprinting of the Ultimate #1s for Wal-Mart. The retailers who have written us have managed to highlight the overlapping elements of this complex issue.

When we put out a call for comments on Marvel's new Walmart program, we weren't sure what we'd get.

Some retailers opposed Marvel's handling of the program and others were in favor. The comments below are from retailers supporting the program.