Star Wars is the #1 toy property in the country, according to NPD figures released by Lucasfilm.

Hasbro Inc. reported that sales grew by 4% in the third quarter driven largely by a 7% growth in the games segment.

The nation's two top toymakers reported declining sales for the third quarter of 2004 and predicted a challenging retail environment for the coming holiday season.

Hasbro, the nation's second largest toymaker, reported a decline in revenue for the second quarter of 2004.

Hasbro, the nation's number two toymaker, posted its first quarter results today, which were largely in line with analysts' expectations.

With net revenues up 11% to $3.1 billion for the year, Hasbro, the second largest U.S. toymaker, reported gains for both the year and the fourth quarter thanks to strong sales of new toys, classic brands, and board games.

Three key players who helped McFarlane Toys revolutionize the world of action figures in 1994 with a new standard of quality and design, have broken away and formed a new company.

The Toy Industry Association has released its market figures for last year, and the industry as a whole was down slightly from $20.5 billion in 2001 to $20.2 billion in 2002.

Just twelve months after the major toy companies were talking about preferring 'play value' over 'property recognition,' licensing is back thanks to strong fourth quarter performances from Harry Potter and Lord of the Rings and the continuing sales of merchandise associated with perennial TV series like the Simpsons.

Hasbro announced its third quarter earnings this week, and the news was better than expected. On sales that were down to $893 million from $1.1 billion a year ago, the company earned $50.6 million, compared to $13.8 million in 2000.