Tokyopop plans to increase the number of its releases from approximately 350 in 2003 to between 450 and 500 in 2004. Tokyopop Vice President Sales Steve Kleckner tied the 30-40% increase in production to growing sales and to continued increases in display space at retail, both from existing outlets and from new ones (the company has been opening new accounts on a tear recently, see 'Tokyopop Invades the Mass Market'). The increase in new space will have to be dramatic to support not only the increases from Tokyopop, but from almost every company already in the business along with a raft of newcomers.