New Marvel Anime for Boys
'Marvel Disk Wars: The Avengers'
Published: 10/23/2013, Last Updated: 10/24/2013 01:16pm
Bandai Co., Ltd will release tie-in character merch in Japan targeting the boys market.
This represents a new tack for Marvel in the Japanese TV market, where in 2010 Marvel Entertainment collaborated with Japanese animation studio Madhouse on a series of four anime series based around Iron Man, Wolverine, X-Men, and Blade (see "Wolverine, Iron Man Anime"). This time around, Marvel parent Disney and Toei are targeting a younger audience than the earlier Marvel efforts.
The Marvel anime aired in Japan on Animax between October 2010 and September 2011, and in a positive sign for a future U.S. release of Marvel Disk Wars: The Avengers, English versions of the earlier anime have aired on G4 (see "'X-Men' Anime Trailer" and "'Blade' Anime on January 2013"), and were later released on DVD (see "DVD Round-Up: 'Marvel Anime,' 'Full Metal Alchemist Movie,' & The Original 'Tinker, Tailor'").
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