As ICv2 has reported previously, sales of magazines through the newsstand distribution channel have been declining for the past decade (see 'Newsstand Sales Slipping Across the Board'). Now Advertising Age has published an Audit Bureau of Circulation survey of the paid circulation of the top 200 magazines showing more stable circulations over the past six months--only five of the top ten magazines showed declines (although the declines were larger than the gains), while six months earlier seven of the top ten showed drops. It's important to note, however, that paid circulation is not the same as single copy sales, since it also includes subscription revenues. The single copy situation may be worsening, since the Ad Age article mentions that an estimated 50,000 retail venues for magazines have been lost in the past year. The rapidly changing periodical business is likely to have continuing impacts on comics and other pop culture titles as time goes on. Developing.
As Newsstand Sales Decline
Posted by ICv2 on April 16, 2001 @ 3:54 pm CT
MORE NEWS
Debuting in Dark Horse's Star Wars: Hyperspace Stories Line in January 2025
September 19, 2024
The limited series, part of Dark Horse’s Star Wars: Hyperspace Stories line, will launch in January 2025
Two Characters, One Body
September 19, 2024
The new "All-In" series highlights Harvey Dent’s dual personality.
MORE COMICS
An Expectant Couple Fears for Their Child's Future in a Violent World
September 19, 2024
The manga follows a couple who are expecting their first child, as their faith in the future is shaken by world events.
'Daredevil: Unleash Hell – Red Band'
September 19, 2024
Elektra will be the lead character in a new Red Band series from Marvel Comics, Daredevil: Unleash Hell – Red Band.