As ICv2 has reported previously, sales of magazines through the newsstand distribution channel have been declining for the past decade (see 'Newsstand Sales Slipping Across the Board'). Now Advertising Age has published an Audit Bureau of Circulation survey of the paid circulation of the top 200 magazines showing more stable circulations over the past six months--only five of the top ten magazines showed declines (although the declines were larger than the gains), while six months earlier seven of the top ten showed drops. It's important to note, however, that paid circulation is not the same as single copy sales, since it also includes subscription revenues. The single copy situation may be worsening, since the Ad Age article mentions that an estimated 50,000 retail venues for magazines have been lost in the past year. The rapidly changing periodical business is likely to have continuing impacts on comics and other pop culture titles as time goes on. Developing.
As Newsstand Sales Decline
Posted by ICv2 on April 16, 2001 @ 3:54 pm CT
MORE NEWS
'Bloodmoon Ursaluna ex Box'
October 9, 2024
The Pokemon Company International will release Bloodmoon Ursaluna ex Box , a new Pokemon TCG boxed set, into retail.
Showcases Cygnar Storm Legion and Khador Winter Korps Factions
October 9, 2024
Steamforged Games will release the Warmachine: Two Player Starter Set , a miniatures entry level set, into retail.
MORE COMICS
Former TMNT Editor Curnow Returns as Editor in Chief
October 9, 2024
Former Teenage Mutant Ninja Turtles editor Bobby Curnow is taking the reins as Editor-in-Chief while a newcomer takes over the best-selling franchise.
Launching in 2025
October 9, 2024
A new magazine about comics with some high-profile names attached, including the co-editors of the Eisner Award-winning PanelxPanel, will launch in early 2025.