Column by Scott Thorne
Posted by Scott Thorne on July 12, 2021 @ 2:48 am CT
I received some interesting feedback from last week’s column on print distributor catalogs (see "Rolling for Initiative - An Argument for the Distributor Magazine, and Congrats Mike Webb"). Although unsolicited comments on the original query on Facebook indicated most retailers didn't read these publications (and preferred to read email and Facebook groups instead), after the post, several retailers commented they did actually like them. Their affinity for the print publications was primarily for the second reason given in my previous article; that they found it more convenient to have all of the new releases in one place in the GTM or Meeple Monthly then to hunt through a number of emails or FB posts to see what each individual publisher has to offer. DC Comics getting rid of its print catalog did appear to hurt their sales, but the company brought it back last month.
Mass Merchants Pull 'Pokemon TCG,' Sports Cards Off Shelves"). We had one customer come in who said he had purchased two booster boxes online, and both were fakes. Typically, one has been able to tell the difference between booster boxes of real Pokemon booster packs and boxes of fake ones by the deep discount on the fake cards: "If it seems too good to be true, it probably is."
However, as hot and hard to find as Pokemon TCG product has proven to be over the past several months, scammers have found it profitable to move their prices closer to the price for which legitimate boxes of boosters sell. After all, there is still quite a bit of demand online for them and it is really hard to return a box of fake boosters once the customer purchases them so the scammer figures why not max out the amount of profit they can make by increasing prices. After all, the laws of supply and demand say that, as long as supply remains low and demand remains high, prices stay high (see "Rolling for Initiative--WOTC Demonstrates the Laws of Supply and Demand (Again)").
Rolling for Initiative--Knockoffs and Licenses at ACD Games Day"). Now, just because we have hit the crest of the PLC on Pokemon TCG doesn't mean sales are going away on it. PLCs can have a long life span and Pokemon Celebrations may be in demand enough to send the game back to the growth stage again (see "Fans Can Join 'Pokemon's' Anniversary with 'Celebrations' Range").
What do you think? Am I wrong about Pokemon TCG cresting? Your thoughts welcome at email@example.com.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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