Column by Scott Thorne
Posted by Scott Thorne on January 2, 2024 @ 9:00 am CT
The store received a prerelease kit from Fantasy Flight Games for the company’s upcoming release of its Star Wars: Unlimited TCG (see "'Star Wars Unlimited' Product Line Deets"). The kit comes with a poster, a window cling and a couple of sign up sheets for those interested in the game to leave their contact information. There are a few problems with the materials included int he kit that I'd like to point out. But before diving into those though, I do want to mention that I wish other companies would provide materials to stores sufficiently far in advance that we can use them to promote the game. That being said:
A Tale of Two Posters”), which the one for Star Wars Unlimited is not. First, the poster gives the viewer no indication as to what it is promoting. It features artwork, not photos mind you but artwork of the three iconic Star Wars heroes: Luke, Leia and Han. So far, so good.
Anyone who has paid attention to pop culture over the past 50 years should recognize them, although it seems to me a photo of them would be even more recognizable. Maybe the actors or studio would not include actual character photos with the license? That is a minor caveat though. My major problem with the poster is that it tells me nothing about the product. A customer glancing at it has no idea what Star Wars Unlimited is. No mention of the product being a TCG, no pictures of cards; not even a QR code an interested customer could use to find out more. Is Star Wars Unlimited a board game, video game, RPG, comic, graphic novel, Funko POP! line? A poster is a great opportunity to sell your product or at least generate interest in it, but it has to give the customer some indication as to why they should be interested.
Maybe we will get a second promotional kit with some materials further helping to develop interest in the product prior to the release. I hope so as I would like to see the game do well.
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