The Friday, January 23rd launch of the Wolverine and the X-Men animated series provided the Nicktoons Network with its highest rated original series premiere ever among the target demos of kids from 6-11. Nicktoons presented two back-to-back episodes and the second half-hour show did even better than the first. Compared with the same time period a year ago, the first half-hour was up 133% among kids 6-11 and 175% among boys 6-11. The second half-hour episode garnered ratings increases of 200% among kids and 183% for boys 6-11.
The debut episodes also did well with “tweens” (9-14). The first half-hour brought in an estimated 70,000, while the second episode was watched by an estimated 134,000 tweens, with boys accounting for 89,000 of the total.
The 26-episode Wolverine and the X-Men animated series, which was produced in
Lionsgate has acquired the rights to the Wolverine and the X-Men on DVD and plans to release the first disc later this year (see “Lionsgate Gets Wolverine and the X-Men DVDs”). If the cartoon continues to do well on Nicktoons, it should also help spur sales of Hasbro’s Marvel-based toys. With the release of X-Men Origins: Wolverine this spring (see “Best in Shows: 2009, Pt.I”), Hasbro has placed a special emphasis on Wolvie and his mutant pals (and adversaries).